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You’ve probably heard of the placebo effect and how sugar pills can accelerate healing. But did you know that your overall expectations of your fitness can influence your risk of an actual heart attack? That labels for diet foods can make you hungrier than if you had eaten nothing at all? Or that people who associate ageing with personal growth live for seven years longer than those who associate it with frailty and disability? Drawing on a pioneering new theory of the brain, David Robson will explain the power of your mindset to influence on your health, fitness, happiness, and longevity.