Salon XIX

Friday 25th May 2012

Identity Crisis

Debbie did Dallas, and Salon did Digital.  

Margaret Heffernan opened our small but perfectly formed Salon does Digital.  Taking us through the social media sites of old, (GeoCities anyone?) she tracked the evolution of our digital selves from protective introverts to exhibitionist broadcasters, and the internets’ delight in defining us by what we consume.  However, she explained, this reductive approach confined by the ‘masculine’ internet which is much more concerned with sucking out data and selling it on, than giving us the tools to display our individual identities, and this she concluded is directly proportional to our need for authentic experiences. Hence the growth in galleries admissions, cultural events and anything in which we engage as real people with real people.  Step up to the plate, Salon – London.

Photo tutor Simon Warren followed and led an interactive digital photography workshop.  Every Salon guest got to be an art director, giving instruction on how they wanted their identity to be photographed, then taking direction in creating exactly the right shot.   Saloners learnt how to use available light, to compose shots, and to use close up and cropping to alter our on-line identities. Simon wanted to make sure of the 350 million photos uploaded to FB daily, ours were amongst the ten good ones. If you’re looking for a tip, Salon saw the visual benefits of getting on the same level or below of the subject you are shooting. (unless it’s a very poisonous snake).

And Kerry Daynes asked us to reveal how many of us use photoshop to enhance our image on-line?  A lot of people looked sheepish, but this, plus broadcasting your perfect life, or even every tiny element of your life, could reveal you scored highly on the narcissistic continuum.  Kerry also covered inverted narcissists, affectionately termed ‘Neg Ferrets’, these are people who use the social media to declare they ‘need a hug’, or are ‘sad because Henry, their stick insect died a year ago today'. Don’t play their game, out the Neg Ferrets.  And if you’re narcissistic enough to want to take the test to see how you highly you score, email Salon at, and we’ll send it over.


  • Kerry Daynes

    Kerry Daynes

    Is There A Psycho In Your Life?

    Kerry Daynes is a Consultant Chartered Forensic Psychologist and Chartered Scientist. Kerry was one of the first Forensic psychologists to train in an NHS setting; she has since worked with some of Britain's most complex and . . .
  • Margaret Heffernan

    Margaret Heffernan

    Willful Blindness, A Bigger Prize.

    Margaret Heffernan has been the CEO of five different businesses in the United States and the UK. A former producer for the BBC and author of “The Naked Truth: A Working Woman's Manifesto On Business And What Really Matters”, . . .