Margaret Heffernan

Margaret Heffernan

Willful Blindness, A Bigger Prize.

Margaret Heffernan has been the CEO of five different businesses in the United States and the UK. A former producer for the BBC and author of “The Naked Truth: A Working Woman's Manifesto On Business And What Really Matters”, she is a regular contributor to Real Business, Fast Company, More and Edge magazines, and blogs for the Huffington Post.

 

She was named one of the Internet's Top 100 by Silicon Alley Reporter in 1999, one of the Top 25 by Streaming Media magazine and one of the Top 100 Media Executives by The Hollywood Reporter. Her "Tear Down the Wall" campaign against AOL won the 2001 Silver SABRE award for public relations.

Her third book, Wilful Blindness (Simon&Schuster in the UK, Bloomsbury in the US and Doubleday in Canada) was a finalist for the Financial Times/Goldman Sachs Best Business Book award. Her most recent book A Bigger Prize (Simon&Schuster in the UK, Public Affairs in the US and Doubleday in Canada) is published in spring 2014. She is a Trustee of the London Library and sits on the Council of the Royal Academy of Dramatic Art as well as one the boards of several private companies. Margaret blogs for the Huffington Post in the US and the UK, for CBSMoneywatch and for Inc.com.

 

www.mheffernan.com/

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