Photography © Geraint Davies

& Helen Abraham

Tim Spector

Forget Darwinian determinism - YOU can change those genes - Tim Spector explains how.

A Concise History of the Arabs

John McHugo

A Concise History of the Arabs

2,000 years of impenetrable history in one penetrable book.

The Winner Effect

Ian Robertson

The Winner Effect: How Power Affects Your Brain

You know you want to win, and Ian Robertson explains why it's essential you do.

13th Jun 2012

Sara Elizabeth Williams

Sara Elizabeth Williams

Writer, co-curator of SCAMP2012 and Saloner since 2011

About 18 months ago I started putting on events around the things that interested me -- speakers I wanted to hear from, panels I had dreamed up that no one else seemed to be doing yet. SCAMP2012 (http://pinterest.com/scampconference/) is one of those events, and it's the biggest and most interesting yet.
Thursday 14 June – tomorrow! – will see Google Campus Shoreditch transformed into an inspiration hothouse for SCAMP2012, a playful, educational day filled with talks, experiments, interactive activities and collaborative formats from some seriously impressive people. Changemakers like Nicole Yershon (http://twitter.com/#!/nicoleyershon) and Dave Birss (http://twitter.com/#!/davebirss). Starter-uppers like Adil Abrar (http://twitter.com/#!/adilabrar). Leaders like Mel Exon (http://twitter.com/#!/melex). Storytellers like Pat Cadigan (https://twitter.com/#!/cadigan) and Salena Godden (http://twitter.com/#!/salenagodden). It's a full day's worth of ideas and arguments from people who've turned their own inspiration into action, and reaped the rewards.
SCAMP2012 isn't your typical creative industry conference. It's a space where inspiration and action collide. We want the people who take part to leave feeling inspired to make changes when they get back to work – and to actually be able to action those changes. If-only inspiration is common as mud. We want our conference to inspire real, meaningful action.
One of the things I'm proudest of is that SCAMP2012 features a diverse group of women and men. You know, in the same way the creative industry includes women and men from different backgrounds, and in the same way most consumer groups include all kinds of women and men. Too many conferences insist on implicitly and explicitly telling me that the only people who can succeed in the creative industry are middle class white men between about 28 and 45. This is patently untrue, and SCAMP2012 drives that home with a list of speakers selected for their diverse achievements and equally diverse brands of awesomeness. 
So tomorrow is the day, and at last check we had a couple of tickets left (http://scampconference2012london.eventbrite.co.uk/). If you work or play in the creative industry, start-ups or media, you've got a lot to gain by taking part. So come join us. There's even a rooftop BBQ afterwards – like I said, this is *not* the usual custard-cream-and-name-tags conference.
SCAMP2012 is a SheSays (www.weareshesays.com) production. All event details are on our Pinterest page: http://pinterest.com/scampconference/.